Upside ABA Services
Richmond, Virginia
About Jay
I'm a Board Certified Behavior Analyst (M.Ed, BCBA) with a simple belief: every child has the ability to grow when they're truly understood.
Since 2022, I've worked with children, adolescents, and teens across home, school, and community settings — helping families move from overwhelmed to equipped.
My experience includes supporting teens in alternative education programs, serving as a clinical supervisor in a center-based setting, and providing direct therapy in home environments.
Whether your child is struggling with communication, challenging behaviors, or daily independence, I build a plan around them — not a generic program.
At Upside ABA, you won't be handed off to a technician.
You get me, every session.
My Mission
To create meaningful, lasting change — one family at a time. High-quality care means showing up fully, planning thoughtfully, and never losing sight of what matters most: your child's real life.
My Philosophy
I believe every child can grow when learning happens in the right environment, with the right support. My approach is built on understanding your child's unique strengths, challenges, and ways of experiencing the world — then meeting them exactly where they are.
Why a solo BCBA?
At most ABA companies, a BCBA designs the plan — then hands it off to a technician. At Upside ABA, I do both. That means faster adjustments, deeper relationships, and a clinician who truly knows your child.
Services
What We Work On Together
Skills Assessment
A comprehensive evaluation to identify your child's strengths, areas for growth, and the function of challenging behaviors. Includes a written report and individualized recommendations.
Communication
Whether your child has limited speech or is still developing language, we build functional communication skills so they can get their needs met — and feel heard.
Social Skills
We build the confidence and tools your child needs to make friends, navigate group settings, and build meaningful relationships with peers and others.
Daily Independence
From morning routines to personal hygiene to meal prep — we work on real-life skills that make everyday life smoother for your whole family.
Reducing Challenging Behaviors
We don't just manage behavior — we figure out what's driving it and teach your child better, more effective ways to respond across all settings.
Parent Coaching
You're with your child 24/7. I'm not. So I make sure you understand the plan, the strategies, and how to keep progress going between sessions.
Rates
Transparent Pricing
Upside ABA is private pay only — no insurance delays, no prior authorizations, no restrictions on your child's care.
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Initial Consultation
Free
20 minute phone call
No commitment, just a conversation about your child
Skills Assessment
Direct Therapy
Ongoing
Parent Coaching
$325
Comprehensive Evaluation
+ Report
$135
Per 60 min session
1:1 in home therapy
delivered by BCBA
.
​$425
Per month
2 In-Person Sessions Per Month
Ongoing email & video check-ins included
* Superbills available upon request for insurance reimbursement
Upside ABA might be the right fit if...
Who I Help
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Your child has an autism diagnosis but there is a long wait list
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You're tired of rotating staff & want consistent, direct BCBA care
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Meltdowns, defiance or transitions are disrupting family life
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You want a BCBA who collaborates directly with your child's teacher
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You want to understand the "why" & learn the strategies yourself
The Upside Difference
At most ABA companies, a BCBA designs the plan then hands it off to a technician to deliver.
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At Upside ABA, I do both. I design the plan and I show up every session. That means faster adjustments, deeper relationships, and a clinician who actually knows your child.
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Families choose Upside ABA because they want consistency, deep and meaningful relationships, and results.
FAQ
Questions Families Ask
What is ABA?
ABA (Applied Behavior Analysis) is the gold-standard, science-backed approach to helping children learn new skills and reduce behaviors that get in the way of daily life. It's practical, individualized, and built around what actually works for your child.
Upside ABA is private pay only. This keeps us free from insurance restrictions — meaning your child's plan is driven entirely by their needs, not a payer's requirements. A superbill can be provided if you wish to seek reimbursement from your insurer. Reach out for current rate information.
Do you accept insurance?
Will my child work directly with you?
Yes. Every session is delivered by me, Jay Lane, BCBA. You'll never be passed off to a technician or rotating staff member
Do you provide services directly?
Yes. I provide all services directly. Parent consultation is also available if requested as a standalone service.
What is a BCBA?
A Board Certified Behavior Analyst (BCBA) is a graduate-level clinician certified by the Behavior Analyst Certification Board. BCBAs are trained to assess, design, and oversee behavior analytic interventions.
Where do sessions take place?
Primary services are provided in your home or in the community — wherever your child needs support most. I also collaborate with school teams when needed.
How often will we meet?
Frequency is based on your child's individual needs and is determined after the initial assessment. Sessions can be weekly, biweekly, or structured as consultative support — whatever serves your child best.
What ages do you work with?
I work with children, adolescents, and teens. My experience spans a wide range of ages and needs — from early skill building to supporting teens in navigating more complex social and behavioral challenges.
Get In Touch
Let's Talk About Your Child
703-895-7374
Richmond, VA and surrounding areas
Currently accepting new clients.
Most families hear back within 24 hours
The first step is a free phone call
- no paperwork, no pressure, no commitment. Just a conversation about your child and whether Upside ABA is the right fit for your family.
Free 20-Minute Consultation